The World’s Snack Addiction

Top Countries by Snack Food Sales

The global snack food industry is a massive and growing market, worth over $500 billion annually as of 2023. From salty chips and savory nuts to sweet chocolates and cookies, snacks have become daily staples for consumers worldwide. In this report, we focus on the most recent three years of data to rank the top 10 countries by total snack food sales revenue. All major snack categories – salty, sweet, baked, etc. – are included, encompassing products sold by big players like PepsiCo (Frito-Lay), Mondelez, Nestlé, Mars, and others. We compare these markets, highlight trends, and explore economic and cultural insights behind the numbers.

Worldwide, snack sales have been climbing steadily at 4–6% per year, driven by evolving consumer habits. A 2021 global survey by Mondelez found that over 60% of adults often replace meals with snacks and 68% “cannot imagine a world without a sweet treat each day.” This appetite for convenient, on-the-go foods was further boosted by the pandemic. In recent years, healthier snacking has gained momentum – consumers are seeking organic, high-protein, and low-sugar options. For example, in markets like the United States and Europe, sales of organic and plant-based snacks are rising, as consumers demand “better-for-you” ingredients. On the other hand, Asia-Pacific markets are seeing surging demand for indulgent snacks and new flavors thanks to growing urban populations and incomes.

Another major trend is the expansion of online snack sales. E-commerce has made snacks more accessible, especially in countries like China, where platforms like Tmall and JD.com deliver a huge variety of treats to consumers’ doorsteps. This digital shift has enabled even niche and foreign snack brands to find buyers in far-flung markets. Overall, snacking has become a “dynamic culture” that reflects modern lifestyles – balancing local tastes with global trends in convenience, indulgence, and wellness.

With that backdrop, let’s dive into the top 10 national markets for snack foods. The ranking below is based on the latest available annual sales data (primarily 2022 or 2023) for total retail snack revenues in each country. A summary chart is also provided for comparison.

Top 10 Countries by Snack Food Sales (in USD billions). Figures represent estimated annual revenues from retail-packaged snack segments, including sweet, salty, and baked snacks sold by major brands. Broader snack-related categories (e.g., frozen treats, fresh bakery, foodservice) are not included. Data sourced from Statista Consumer Market Outlook (2023).

Top 10 Countries by Snack Food Sales Revenue

1. United States

Annual Snack Sales: ~$300–350 billion (USD)
The United States is by far the world’s largest snack market – nearly as large as the next nine countries combined. In 2023, U.S. snack revenues were estimated around $304 billion, and about $350 billion in 2024. This enormous scale reflects America’s long-established snacking culture, where eating between meals is a norm. The U.S. has a vast array of snack products (from chips and pretzels to candy bars and ice cream) and a high per-capita spending on snacks (Americans average over $900 per person annually on confectionery and snacks combined). Several factors drive the U.S. snack dominance: convenience-oriented lifestyles, aggressive marketing by industry leaders (e.g. PepsiCo’s Frito-Lay, Mars Wrigley, Mondelez), and continuous product innovation (new flavors, healthier formulations, etc.).

Recent trends in the U.S. include a pivot toward healthier snacks, such as protein bars, veggie chips, and organic snacks, amid rising health awareness. Nevertheless, traditional indulgent snacks (like potato chips and cookies) still generate huge sales. In 2022, potato chips alone accounted for $8.6 billion in U.S. sales. The U.S. market is relatively mature, with modest growth (~3% CAGR), but it continues to expand as companies adapt to consumer demands for both treats and nutrition in one. The sheer size of the American snack sector means it heavily influences global trends – successes in the U.S. (e.g. the protein-rich “keto” snack trend) often spread worldwide.

2. China

Annual Snack Sales: ~$120+ billion (USD)
China is the world’s second-largest snack market and one of the fastest growing. Annual snack sales in China have more than doubled in the past decade. In 2021, China’s snack food sales reached $74 billion, and by 2024 the market is projected to be around $131 billion. This rapid growth (+5–8% annually) is fueled by urbanization, rising incomes, and changing consumer lifestyles. As millions of Chinese have moved to cities and joined the middle class, snacking – once less common in traditional Chinese diets – has become mainstream. Busy young professionals now rely on packaged snacks for convenient energy boosts, and Western snack brands have made significant inroads. For instance, Oreos and Chips Ahoy (Mondelez) and Lay’s and Doritos (PepsiCo) are widely consumed alongside local favorites like dried fruit, seaweed snacks, and mooncakes.

Chinese consumers are also increasingly adventurous with flavors, spurring innovation in new snack varieties (e.g. spicy crayfish potato chips, green tea Oreos). Another notable trend is a growing health consciousness – demand is rising for snacks that are low-calorie, high-protein, or fortified with nutrients. The Chinese snack market’s evolution is evident in the mix of products: while traditional treats remain popular, younger generations are embracing Western-style snacks, and companies are launching “fusion” products tailored to local tastes. Despite economic headwinds, snack consumption in China remains resilient, and e-commerce has made snacks accessible even in remote areas (China’s online retail of food – much of it snacks – reached ¥14 trillion in 2023). With a population of 1.4 billion, China’s snack market still has huge long-term potential – it is expected to eventually rival the U.S. as the co-leader of the global snack industry.

3. Japan

Annual Snack Sales: ~$25 billion (USD)
Japan’s snack food market is among the world’s largest, roughly $25 billion in 2023 according to trade estimates. Despite Japan’s smaller population (125 million) compared to other top markets, its per-capita snack consumption is very high. This is fueled by Japan’s unique and entrenched snack culture. Japanese consumers enjoy a wide variety of snacks, from savory rice crackers and puffed corn snacks to chocolate, gummies, and novelty candies. Notably, Japan’s confectionery segment alone is valued over $21 billion (including the world-famous KitKat varieties, Pocky sticks, etc.), which underscores how significant sweet snacks are in this market.

Several cultural factors contribute to Japan’s snack sales. Japanese convenience stores (konbini) are ubiquitous and constantly stock new limited-edition snacks, fostering an environment of constant innovation and trial. Seasonal and region-specific snacks are popular, and Japanese snack makers (like Calbee, Meiji, Lotte) are known for quality and creativity – e.g. chips with unique flavors (wasabi, seaweed), or candies with unusual textures. Health trends are also visible: Japan pioneered health-oriented snacks early on (e.g. soy protein chips, fortified biscuits), as an aging population seeks guilt-free indulgence. That said, traditional indulgent snacks and chocolates remain staples. The Japanese market in recent years has been stable with slight growth (~1-2% annually), constrained by a declining population, but premiumization has helped boost value. Consumers are willing to pay for higher-quality ingredients and functional snacks, which increases sales revenue even if volumes are flat. Overall, Japan stands out as a mature but innovative snack market, blending modern trends with beloved traditions (like dagashi, the classic cheap snacks). It consistently ranks among the top four countries for snack sales.

4. France

Annual Snack Sales: ~$25 billion (USD)
France might surprise some with its inclusion among the top snack markets, given its culinary reputation for fresh meals. In reality, France is one of Europe’s largest snack food consumers, with about $25.1 billion in snack and confectionery sales in 2022. A significant portion of this comes from “sweets and confectionery”, as the French have a long tradition of enjoying chocolates, pastries, biscuits, and other treats. French consumers spend heavily on premium chocolates (think Ferrero Rocher, Lindt, or local artisan chocolatiers) and luxury pastries – which in industry terms count toward snack/confectionery sales. France’s love of bread and bakery also translates into strong sales of packaged cakes, cookies (biscuits) and viennoiserie as snacks.

In recent years, health and wellness trends have started to influence French snacking habits as well. There’s rising demand for organic and all-natural snack products and even classic brands have introduced reduced-sugar or additive-free lines. Still, indulgence is a big driver in France – for example, the average French consumer eats nearly 7 kg of chocolate per year, one of the highest rates globally, contributing to the large snack market revenue. Culturally, snacking in France is often associated with afternoon treats (le goûter) or late-night nibbles, and the industry has capitalized on this with portion-controlled packaging and on-the-go formats. With a population of ~67 million, France’s snack market has low single-digit growth. It benefits from high unit prices for premium snacks, which keep revenues high. The French market illustrates how even countries famed for gourmet cuisine have fully embraced modern snacking – balancing pleasure and practicality.

5. Germany

Annual Snack Sales: ~$22 billion (USD)
Germany is another European powerhouse in snack foods, with €60 billion in annual snack sales in 2024 according to one analysis (including some broad categories). Narrowly defined (packaged confectionery & snacks at retail), Germany logged about $21.6 billion in 2022. Germany has a well-developed snack industry and is particularly known for its prodigious appetite for sweets. German consumers are among the world’s leaders in chocolate consumption, with popular brands like Milka, Ritter Sport, and Haribo driving large sales. Chocolate, cookies, and sugar confectionery (gummies, candies) are cultural staples – in fact, Germany’s confectionery market alone is one of the largest globally.

On the savory side, salty snacks and potato chips are also popular in Germany, though per-capita chip consumption is a bit lower than in the U.S. or UK. German snack trends have recently emphasized better ingredients and healthfulness, in line with EU regulations and consumer demand. For example, there’s growth in “bio” (organic) snacks, whole-grain crackers, and meat-alternative savory snacks for protein. Still, traditional favorites like pretzels and beer nuts remain common. Economically, Germany’s snack market grows modestly (~2–3% per year), largely through innovation and premium product launches (e.g. higher cacao chocolates, vegan candies) rather than big increases in volume.

It’s worth noting that Germany and the UK often compete closely in European snack sales rankings. In 2022, Germany had a slight edge in our dataset (about $21.6B vs the UK’s $20.1B). One analysis showed Germany’s snack sector at €60B vs UK’s €53B in 2024. The German market’s strength lies in its combination of scale (83 million population) and snack-loving culture, particularly for confections.

6. Russia

Annual Snack Sales: ~$21 billion (USD)
Russia is the largest snack market in Eastern Europe and was recently cited as the world’s third-largest snack food market (behind only the U.S. and China). Our estimates put Russian snack sales around $20–22 billion in 2022. Industry data from 2022 show that potato chips alone were worth about $9.3 billion in Russia, accounting for 43.5% of the total snack market. Using that share, we calculate the total Russian snack market at roughly $21.4 billion in 2022. This underscores a key characteristic of Russian snacking: savory snacks (especially chips) dominate Russian preferences. Brands like Lay’s (which, despite geopolitical tensions, continued operating in Russia in 2022) and local players like Russkaya Kartoshka are extremely popular, as are seeds, nuts, and bread crisps as traditional snacks.

Russia’s snack market has shown resilience and even growth despite economic sanctions and the exit of some Western brands. In 2023–24, local producers rapidly filled the void left by companies that scaled back operations. For instance, domestic firms took over production of certain Kellogg’s and Mondelez products under new branding. The World Bank’s upgrade of Russia to “high income” status in 2023 indicates consumers still have spending power for indulgences, and indeed Russian demand for “convenient and indulgent snacks remains strong”. Besides chips, chocolate and candy are also significant in Russia – global giants like Mars, Mondelez, and Nestlé have maintained a presence with brands like Snickers, Oreo, and KitKat, which remain in demand. Culturally, Russians have a tradition of sweet snacking (e.g. tea with chocolates) as well as newer habits of munching on chips and crackers. Economic turmoil caused some price inflation, but volume consumption of snacks held steady or grew slightly (chips sales were up 14.7% by volume in 2023). Going forward, Russia’s snack market is expected to be shaped more by local companies and possibly a tilt toward cheaper, local ingredients, but overall sales are projected to remain among the world’s top 10.

7. United Kingdom

Annual Snack Sales: ~$20–21 billion (USD)
The UK is a nation of avid snackers and ranks among the top markets globally. In 2022, British snack and confectionery sales were about $20.1 billion (approximately £15–16 billion). The UK has a well-established snack industry famous for certain categories: potato crisps (chips) are practically a British institution, with local brands like Walkers (PepsiCo) offering dozens of flavors enjoyed daily – the average Briton eats nearly 100 packets of crisps per year. The UK is also known for its biscuits (cookies) and baked snacks – brands like McVitie’s (digestives, hobnobs) are household staples for tea-time. On the sweet side, the UK has a huge chocolate market as well, featuring Cadbury (Mondelez) products and Mars bars as everyday treats. Per capita chocolate consumption in Britain is roughly on par with Germany’s, contributing strongly to sales.

Health and wellness trends have started to influence the UK snack scene. The government’s focus on reducing obesity led to measures like HFSS (high fat, salt, sugar) regulations limiting in-store promotions of junk foods. This pushed companies to innovate “better-for-you” snacks – for example, baked crisps with less fat, lower-sugar biscuits, and a boom in plant-based snacks like lentil chips. Still, the market growth remains modest (~3% annual in value), as traditional indulgences hold their ground. Cultural habits such as the “elevenses” (a late-morning snack break) and evening snacking in front of the TV keep demand steady. The UK’s snack market in 2023 was buoyed by premium product launches and by consumers treating themselves at home even as overall economic conditions were tight. Industry analysts note that UK snack sales have proven resilient and even grew 3.6% in value in 2024 despite flat volumes – indicating that price increases and premiumization are driving revenue. The UK remains a key market for multinational snack firms and often serves as a testbed for new flavors in Europe, given British consumers’ willingness to try novel snack products.

8. Canada

Annual Snack Sales: ~$18–20 billion (USD)
Canada, with just 38 million people, might seem unlikely as a top 10 snack market – but Canadians’ snacking habits are very similar to their neighbors in the U.S. In 2020, Canada’s sweets and snacks market was valued at $17 billion, and it has grown further since. By 2023, industry estimates put Canada’s snack sales around the high teens (in USD billions), which places it in the global top tier. Canada is actually the largest foreign market for U.S. snack products, importing large quantities of American-made candy, chocolate, and salty snacks. Domestic production (by companies like Dare Foods, Old Dutch, etc.) also serves a robust local demand for everything from potato chips and cheesy puffs to chocolate bars and ice cream.

Per capita snack expenditure in Canada is among the highest in the world, reflecting the country’s high income level and cultural affinity for snacks (not to mention long winters that encourage comfort food consumption!). Salty snacks are particularly popular – Lay’s, Cheetos, and Pringles line Canadian supermarket shelves much as they do in the U.S. Canadian consumers also enjoy uniquely Canadian snack flavors and items, such as “All-Dressed” chips (a popular flavor combining BBQ, ketchup, salt & vinegar) and Nanaimo bars (a sweet confection). The chocolate confectionery market is significant too; the average Canadian eats over 5 kg of chocolate annually. Recent trends show growth in health-oriented snacks (protein bars, mixed nuts, etc.) and indulgent bakery snacks (the Tim Hortons effect – donuts and Timbits could be considered part of the snack landscape).

Economically, Canada’s snack market grows slowly (a few percent per year) in line with population growth and inflation. It’s a mature market where brand loyalty is high – for example, Kraft’s Mondelez products like Oreo and Chips Ahoy are top-sellers, as are Hershey’s chocolates. However, new products with a health twist (e.g. pea-protein chips) do find an audience among younger Canadians. In summary, Canada’s inclusion in the top 10 underscores that wealthy, snack-loving populations can generate outsized sales even with relatively small population sizes. Canadian snack trends often mirror U.S. trends, just on a smaller scale.

9. Italy

Annual Snack Sales: ~$15 billion (USD) (est.)
Italy is an interesting case where traditional food culture meets modern snacking. While precise recent figures are scarce in the public domain, Italy is frequently cited among Europe’s largest snack markets. A 2025 analysis by Circana valued the European snack market at €234B and identified Italy as one of the six leading markets driving this total. Notably, snack foods account for about 43% of all packaged food sales in Italy – one of the highest shares in Europe – indicating Italians have warmly adopted packaged snacks. We estimate Italy’s annual snack sales around $15 billion (which may be a conservative figure given Italy’s population of 60 million and that it rivals the UK and France in some snack categories).

Culturally, Italy has strong traditions of fresh, sit-down eating, but there is also a long tradition of “la merenda” (afternoon snack) and street snacks (gelato, pastries, etc.). In the packaged realm, sweet snacks and chocolates are very popular – Italy is home to Ferrero, after all. Brands like Ferrero’s Nutella, Kinder, Ferrero Rocher, and Barilla’s Mulino Bianco biscuits dominate local shelves and also enjoy global success. Italians also consume plenty of savory snacks: for instance, taralli (savory biscuits) and grissini (breadsticks) are traditional snack items, while modern potato chips and crackers are also common. Italy’s snack growth has been bolstered by premiumization and health trends – consumers seek snacks with natural ingredients, and there’s rising interest in functional snacks (like fortified breakfast bars) amid busy lifestyles.

One notable aspect is that Italian snack producers have innovated to blend tradition and modernity – e.g., offering baked not fried versions of snacks, or using Mediterranean ingredients (olive oil, chickpeas) to appeal to health-conscious buyers. According to industry analysis, the Italian snack sector has been growing in the past few years despite economic challenges, as consumers increasingly replace some meals with quick snacks and demand convenience. In summary, Italy stands as a major snack market in Europe, where biscuits, confectionery, and novel snacks all thrive alongside the country’s renowned fresh foods.

10. Brazil

Annual Snack Sales: ~$10+ billion (USD) (est.)
Brazil is Latin America’s largest economy and largest snack food market by far. While exact revenue figures vary, Brazil’s snack sector is significant enough to place it among the world’s top 10. Market research indicates the Latin American snack products market will reach ~$120B by 2033, with Brazil leading the region. In 2023, Brazil likely accounted for a low double-digit billions of that total (our estimate is around $10 billion or slightly higher). This is supported by Brazil’s large population (213 million) and a growing appetite for packaged foods as incomes rise.

Brazilian consumers enjoy a mix of local and international snacks. Savory snacks are extremely popular – Brazil has a love for chips (batata frita) and puffed cheese snacks. Local brands (like Yoki’s popcorn and snacks) compete alongside global brands (PepsiCo’s Elma Chips is a market leader with products like Ruffles and Cheetos adapted for Brazilian tastes). Sweet snacks also have a foothold: Brazil is one of the biggest markets for chocolates and candies in the developing world, with per-capita chocolate consumption growing. Brazilian confectionery companies (e.g. Garoto, now part of Nestlé) produce many chocolates and bonbons beloved in Brazil. Additionally, Brazilian bakery snacks – such as packaged pão de queijo (cheese bread bites) or filled cookies – are commonly consumed.

Economic and cultural factors drive Brazil’s snack market growth. A young population (median age ~33) means a large consumer base of children and teens, who are prime snack consumers. Marketing by big companies (Nestlé, PepsiCo, Mondelēz) in Brazil often targets this demographic with fun flavors and tie-ins. Meanwhile, as more Brazilian women join the workforce, on-the-go snacking has increased. Brazil’s market faced a slight slowdown during economic recessions, but it has rebounded. By 2025, analysts expect steady growth (~6–7% CAGR) as Brazil’s middle class expands and rural areas get greater access to packaged foods. One interesting trend is the localization of flavors: for instance, barbecue and churrasco-flavored snacks cater to local palates, and tropical fruit flavors appear in candies.

In summary, Brazil is Latin America’s snack powerhouse, and its inclusion in the top 10 reflects the region’s rising contribution to global snack sales. As Brazil’s economy stabilizes and consumer spending increases, the snack sector is likely to flourish further, with both multinational and homegrown companies investing in new product lines for Brazilian taste buds.

Comparisons and Insights Across Top Markets

Several insights emerge from examining these top 10 snack markets:

  • The U.S. and China are in a league of their own: The U.S. snack market is enormous, more than double the size of China’s and roughly 5–6 times larger than any other country’s. China, however, is rapidly closing the gap with high growth. Together, these two countries make up a huge share of global snack revenues and often set trends (the U.S. for product innovation and branding; China for e-commerce and novel flavors).

  • Big populations vs. high per-capita spending: For countries like India or Indonesia, huge populations have not yet translated into top-10 snack revenues due to low per-capita spending. In contrast, Japan, the UK, Canada, and Germany rank highly despite smaller populations because their per-capita snack expenditures are among the highest globally. For example, Japanese and German consumers spending over $100–$200 each on snacks annually adds up to substantial national totals. The sweet spot is a combination of a large population and a strong snacking culture (as seen in the U.S., China, Brazil to an extent).

  • Cultural preferences shape market profiles: Each country’s mix of snack sales reflects its cultural tastes. Russia and the UK skew toward savory snacks (chips, etc.), whereas France and Japan skew toward sweets and confectionery. The German and American markets are well-balanced with large segments in both sweets and savories. These preferences also influence how companies market products: e.g., chocolate brands focus heavily on Germany around holidays, while potato chip makers churn out new flavors constantly in the UK and Russia.

  • Health and wellness is a universal trend, but indulgence still rules: All top markets report growth in healthier snack segments – such as sugar-free, baked instead of fried, added protein or fiber. For instance, low-sugar snacks are on the rise in the U.S. and UK, and fruit/nut bars are growing in China as people watch their health. However, the bulk of sales still comes from traditional indulgent snacks. Consumers worldwide continue to buy salty chips, chocolates, cookies, and ice cream in large quantities. The trend is that people aren’t necessarily cutting out treats; instead, they are trying new “better-for-you” options in addition to their favorites, or seeking slightly improved ingredients (like non-GMO, no artificial colors) in classic snacks. Economic stresses like inflation can even boost indulgent snacking at home (a phenomenon noted in Europe’s recent “Snack Economy” report) – when dining out decreases, people compensate with affordable treats from the supermarket.

  • Innovation and product diversity drive growth: Top markets are flooded with an ever-expanding variety of snack products. In Japan, hundreds of new snack flavors appear each year. In the U.S., legacy brands constantly launch spin-offs (e.g. dozens of Oreo flavors, limited-edition Doritos) to spark consumer interest. China’s market has seen an influx of international snacks (from Korean chocolates to American popcorn) as well as inventive domestic startups. This innovation keeps consumers engaged and willing to spend, thereby lifting sales. Localized flavors and products are a key part of innovation – whether it’s masala-flavored chips in India, sushi-flavored crackers in Japan, or tropical açaí snacks in Brazil, tailoring to local palates has proven successful.

  • Economic factors and pricing: In many top markets, snack volumes (quantity consumed) are growing slower than value sales, indicating that price increases and trading-up to premium snacks are contributing to higher revenues. For example, Europe’s snack market saw ~2.9% value growth recently with flat volume, implying consumers paid more per snack. Premiumization is evident as consumers in richer markets are willing to pay extra for gourmet, organic, or imported snacks. Meanwhile, in emerging markets like Brazil or China, a growing middle class means more first-time buyers of branded snacks – boosting volume. Currency fluctuations and inflation can also affect these rankings when measured in USD (for instance, a weaker Euro in 2022 made European markets appear slightly smaller in USD terms).

  • Regional representation: Of the top 10 markets we’ve identified, North America, Europe, and Asia dominate. Latin America appears via Brazil, and no African or Middle Eastern country is in the top 10 (due to smaller economies and populations). Asia-Pacific as a region actually leads in total snack sales (Asia had about US$119 billion in 2022 snack revenue just from China and is far higher including Japan, India, etc.). If we looked at regions: Asia-Pacific, North America, and Europe are the big three for snacks, with Asia-Pacific recently becoming #1 by region. The top-country list, however, highlights that snack consumption is a truly global phenomenon, from Western nations to fast-developing economies.

Conclusion

In summary, the world’s snack addiction is alive and well – and growing. The United States remains the clear leader in snack food sales, but China is rapidly ascending with its huge population and evolving snack culture. Long-established markets in Europe (France, Germany, UK, Italy) and advanced Asia (Japan) continue to churn out tens of billions in snack revenues thanks to high per capita consumption and ongoing innovation. At the same time, emerging giants like Russia and Brazil show that snacking knows no borders – economic development and urban lifestyles inevitably bring about greater snack consumption.

Looking at the most recent trends (2021–2024), it’s clear that snacking is becoming more than just an eating habit – it’s a reflection of modern life. Consumers everywhere demand convenience, flavor, and fun from their snacks, but increasingly they also seek health benefits or natural ingredients, creating a complex market where kale chips coexist with candy bars. The top snack companies (e.g. PepsiCo, Mondelez, Mars, Nestlé, Kellogg’s) have adapted by diversifying product lines and even acquiring local brands to cater to regional tastes. For example, PepsiCo recently invested in new production in emerging markets to meet snack demand.

Economically, the snack sector tends to be resilient – even during downturns, people indulge in small affordable luxuries like a bag of chips or a chocolate bar. This was evident during the COVID-19 pandemic, when snack sales held strong as folks spent more time at home. Going forward, analysts project the global snack market to continue its steady growth, potentially reaching $800+ billion by 2030. Growth will likely be led by markets like China, India, Brazil, and Southeast Asia (with their expanding middle classes), while the U.S. and European markets focus on higher-value premium and health-focused snacks to drive incremental gains.

In essence, snacking has become a universal language of food. From an office worker in New York munching on an energy bar, to a student in Tokyo trying the latest KitKat flavor, to a family in São Paulo sharing a bag of chips – snacks provide quick joy and comfort across cultures. The top 10 countries we’ve profiled illustrate both the commonalities (everyone loves a tasty treat) and the unique twists (local flavors, preferences) that make the global snack market so fascinating. With companies constantly innovating and consumers continually craving something new, the world’s snack addiction shows no signs of slowing down – in fact, it’s only getting more lucrative. 🍫🎉